Our Story
About Augusta Newham
Augusta Newham features elegant underwear characterised with high quality fabrics that sleeps perfectly on the skin accentuating curves and framing every figure irrespective of the body type
Brand Story
The Journey to a Perfect Base
A Perfect Base
Augusta Newham was created because we believed there's a need to have a perfect base before you put on your outfit for the day, no matter what you wear - the aim is to make every woman comfortable, at ease with themselves.
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Comfort & Confidence
Our products are designed for absolute comfort and to enhance confidence in a woman’s everyday life.
Where It Began
This started as a simple idea from wearing numerous shapewear over the years to keep me in form and noticing all the gaps in them and developing something more realistic to fit every woman’s bodyform.
Made for Every Woman
This process also gave an understanding of women’s body needs in every stage of their life and the requirement to provide a product that would spew assurance
Closest to the Skin
At Augusta Newham, the base is what you wear nearest to your skin, ranging from shapewear, lingerie, nightwear, under slips, briefs, maternity clothing , loungewear to basic outfits - and as we design we put your age, size, feelings and product authenticity into perspective.
Everyday Staples
Our products are clothing staples designed and developed for daily wear covering every stage of a woman’s life.
— Augusta Newham
Find Your Base
Pieces designed and developed for daily wear, covering every stage of a woman's life.
